Chasing The Customer … Does Amazon Have Alternatives to Buying Sears?

Does Amazon Have Alternatives to Buying Sears?   My good friend Richard Essigs sent along the following: http://www.businessinsider.com/amazon-should-acquire-sears-2014-4 Basically it gives four reasons for Amazon to buy Sears.   Does Alibaba Change The Amazon Market Strategy? Alibaba is about to launch a U.S. IPO. Alibaba is China’s version of Amazon. It’s sales are larger than … Continue reading

The Zettabyte Multiverse … What Carver Mead Said

As we move into the intricacies of the Zettabyte Multiverse, we are learning something new — somethings that are not in our historic frame of reference — remember the following:    “Listen to the technology; find out what it is telling you.” Carver Mead  Caltech   A Process It’s all about varying the variables: Immersion – learning … Continue reading

The Zettabyte Multiverse … Delivers Marketing Innovation

  The Zettabyte Multiverse Delivering Marketing Innovation and Imagination   Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Peter Drucker Product Innovation is important. But without comparable marketing innovation, Internet enabled information, … Continue reading

Chasing the Customer … How Big Is A Zettabyte?

The Zettabyte series is about the infinite possibility of creating customer value. Digital Technology promises to be the greatest source of information and offering innovation ever devised. Follow the series as we explore how Digital Technology is altering the competitive landscape.   The Zettabyte   Should we know … how big a Zettabyte is? Should … Continue reading

Generational Marketing … Oops – There Is No Mass Market!

 Generational Marketing    What’s A Generation Anyway? How Do Generations Differ?       Different Marketing Strategies Required ? No Mass Market? For the first time in our American history, four generations will be in the workforce, side-by-side. Soon—there will, quite possibly, be five generations as Gen Z will shortly have working teenagers in its cohort. … Continue reading

Chasing the Customer … How Big Data Helped a Big Retailer Grow Bigger!

To those that question the value of Big Data or any company’s ability to use Big Data, click here: http://wp.me/p3lbtW-2k Big Data is being successfully used by many. For example, this is the story of Kroger. 40 quarters of like store growth. What is extraordinary is that most of their growth is organic. They essentially did … Continue reading

Chasing the Customer … Malls – Historical Anachronism ?

Will there be any shopping malls 15 years from now? No new enclosed shopping malls have been built in the U.S. since 2006. Will 30 to 50% of all Brick and Mortar stores close in the next 10 or 15 years? Is it the fault of Internet shopping or changing consumer demographics? Check out this … Continue reading

STORY … ‘shape-shifting’ the retail space?

STORY You’ve probably never heard of STORY, but it may represent the most intriguing story in retailing today! Why? STORY is the nascent idea that may well effectively ‘shape-shift’ the retail space. How? 1st, read the NYT article by clicking on the link. http://www.nytimes.com/2014/03/15/business/a-store-with-media-in-mind.html?emc=eta1 2nd, go to the STORY web site by clicking on the link. http://thisisstory.com/ … Continue reading

Paper Redux?

Yesterday I sent out a note Chasing the Customer … But to Where? Chapter 2  http://wp.me/p3lbtW-3R The CEO of Staples is recently quoted as follows: “Our customers are using less office supplies, shopping less often in our stores and more online, and the focus on value has made the marketplace even more competitive,” Mr. Sargent … Continue reading

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