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Chasing the Customer_Richard Feynman
Chasing the Customer_Sergio Zyman

Chasing The Customer … 40 Days – Day 3

    Marketing Communication   Today, the answer lies in customer-focused marketing or Integrated Marketing Communication. IMC is a key concept tool that can — in today’s diverse, media fragmented marketplace–explain the lifestyles, attitudes, media preferences, and motivations of distinct buyer groups or individuals and predict their likely buying behaviors in the future.

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Chasing the Customer … Stop The Presses!

Leaving The Legacy …         To Don The Digital Sun Times Management Shakes the Lethargy of Legacy Media Moguls “Entrepreneurship is the belief in the ignorance of the experts!”   OK … so I am paraphrasing Richard Feynman’s famous quote,  “Science is the belief in the ignorance of the experts!” Yesterday I … Continue reading

Chasing the Customer … 40 Days – Day 2

Past performance or size no longer matters … ask Goliath       Goliath taunted Saul’s army for 40 days — then David showed up!

Chasing the Customer … When There’s Writing On The Wall

    Adjusted … Adjusting … Clueless   UPS ♦ Apple ♦ New York Times                       Above slide from the recent Consumer Goods Technology Conference presentation by P. Berry Phd. There is no question that ecommerce is both a disruptive technology and ‘shapeshifter’. There are those that … Continue reading

Chasing the Customer … 40 Days – Day1

The Writing On The Wall     The first of 40 Days of Chasing the Customer insights published Monday – Friday at 9:01 Eastern time.

Chasing the Customer … Loyalty

A Daily Series With Thoughts About Chasing The Customer … Thinking About Change  

Chasing The Customer … Loyalty – Nordstrom

  A Daily Series With Thoughts About Chasing The Customer … Thinking About Change    

Chasing The Customer … Loyalty – Mae West

A Daily Series With Thoughts About Chasing The Customer … Thinking About Change  

Chasing the Customer_Oscar Wilde

Chasing The Customer … Loyalty – Oscar Wilde

A Daily Series With Thoughts About Chasing The Customer … Thinking About Change  

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