Chasing the Customer _ Not The Competition_ Update 5

IBM Digital Analytics just released data that says retail online sales rose 10.3% during the 4th quarter 2013. Department store website sales were up 62.8 %.

Very interesting to note that Online sales at department store websites rose 62.8% YOY and mobile sales rose nearly 50%.

These growth rates can partially be attributed to a much lower starting point. But with growth numbers like these, you can be sure retail merchants are paying attention to future advertising placements.

Next week, many chain stores will report on same-store sales. It will be very interesting to see the final numbers. Remember shopperTrak reported a significant decrease in foot traffic during the last weeks of holiday shopping. Did online and mobile make a difference?

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