Chasing the Customer _ What is Big Data Anyway?

Ron Lunde ... POTPOURRI

  1. Humans produce 5 zettabytes of data each year.
  2. The average person’s data footprint on a global per capita basis is just a little short of one terabyte.

Big Data is one of those marketing buzz words in use every day, these days. If anyone mentions big data in a meeting, article, memo, conversation, the majority of us ‘donkey nod’ in an apparent acquiescence of understanding.

But really  – What is Big Data Anyway?

If you wrote out all five zettabytes of data that humans produce each year by hand, your written record of 1’s and 0’s would reach to the galactic core of the Milky Way.

If you wrote out the one terabyte data footprint that the average person produces each year, all the 1’s and o’s that make up a byte, would extend to Saturn and back – 25 times. [Thanks to Erez Aiden and Jean-Baptiste Michel for figuring…

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