Chasing the Customer … What Happens When You Stop?
At one time three quarters of Americans regularly shopped at Sears.
What happened? Many think it was because of planned retail ‘stagnation’ rather than ‘innovation’.
Was retail ‘stagnation’ mandated in 1978 with an internal memo called the “Yellow Book”? More on that in the next blog.
But allocate 2 minutes and 5 seconds from your busy schedule and click on the link below. Larry Wash of Channel Nomics found this rather nostalgic scene from the 1995 film ” The Brady Bunch Movie”. In the scene, Mike the father, announces to the family that every body should put on their ‘Sunday best’ because he was taking them to Sears. (They just don’t seem to make movies like that any more.)