Generational Marketing … Oops – There Is No Mass Market!

 Generational Marketing    What’s A Generation Anyway? How Do Generations Differ?       Different Marketing Strategies Required ? No Mass Market? For the first time in our American history, four generations will be in the workforce, side-by-side. Soon—there will, quite possibly, be five generations as Gen Z will shortly have working teenagers in its cohort. … Continue reading

Chasing the Customer … How Big Data Helped a Big Retailer Grow Bigger!

To those that question the value of Big Data or any company’s ability to use Big Data, click here: Big Data is being successfully used by many. For example, this is the story of Kroger. 40 quarters of like store growth. What is extraordinary is that most of their growth is organic. They essentially did … Continue reading

Chasing the Customer … Malls – Historical Anachronism ?

Will there be any shopping malls 15 years from now? No new enclosed shopping malls have been built in the U.S. since 2006. Will 30 to 50% of all Brick and Mortar stores close in the next 10 or 15 years? Is it the fault of Internet shopping or changing consumer demographics? Check out this … Continue reading

STORY … ‘shape-shifting’ the retail space?

STORY You’ve probably never heard of STORY, but it may represent the most intriguing story in retailing today! Why? STORY is the nascent idea that may well effectively ‘shape-shift’ the retail space. How? 1st, read the NYT article by clicking on the link. 2nd, go to the STORY web site by clicking on the link. … Continue reading

Paper Redux?

Yesterday I sent out a note Chasing the Customer … But to Where? Chapter 2 The CEO of Staples is recently quoted as follows: “Our customers are using less office supplies, shopping less often in our stores and more online, and the focus on value has made the marketplace even more competitive,” Mr. Sargent … Continue reading

Chasing the Customer … But to Where? Chapter 2

Everything Must Go! Look for a lot of Brick and Mortar store closings over the next few years. A changing consumer, product obsolescence, too much retail space, mall-aversion, lack of niche or competitive advantage and the internet are all driving forces. Recent examples: Staples announced they are closing 200 stores citing the fact that over … Continue reading