Chasing the Customer … How Big Data Helped a Big Retailer Grow Bigger!

To those that question the value of Big Data or any company’s ability to use Big Data, click here:

Big Data is being successfully used by many. For example, this is the story of Kroger. 40 quarters of like store growth. What is extraordinary is that most of their growth is organic. They essentially did not add retail space, acquire additional chains or recruit new customers. They simply sold more to their customers by understanding what they wanted to buy … but were not buying from Kroger. Kroger then provided targeted information and incentives.

Read the stats – you’ll see the Big Data value!


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