Chasing The Customer … Follow The Eyeballs!

 

 Ad $ Follow Eyeballs!

 

 

The IAB / PwC Chart below graphically illustrates the rise and fall of media spend since 2005

 

  • The digital media PR machine announced recently that Internet Advertising now has a larger Advertising dollar revenue than the once and now former king of all media spend (2007 -20012) — broadcast television.
  • Broadcast Television Ad revenue has remained relatively steady since 2005.
  • Note that Newspapers, the once former Ad $ leader (2005 – 2007), have lost over half of their Advertising revenue stream in the same time period.
  • Ken Doctor gives all the details in a great article — http://www.niemanlab.org/2014/04/the-newsonomics-of-newspapers-mediocre-middle/

 

If you want to follow the money … follow the eyeballs!

 

iab-digital-ad-revenue-by-media

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