Chasing the Customer … Starbucks – Its Always Been About the Experience

Starbucks – Its Always Been About the Experience One of the things we talk about in this series is changing  retailing from transaction based to experience. From the beginning, Starbucks moved coffee to the experience level. Saw this video today. This is Milton’s Glaser’s latest influenced work. Thought you might find it interesting and a … Continue reading

Chasing the Customer … Surviving the Changes Coming to Retailing

  Breaking News – 05/13/2014:   ‘U.S. retail sales were unchanged for April missing Wall Streets anticipated pick up of 0.6%.’ Changes in the retail environment are clearly accelerating, and retailing is facing its toughest challenges since the turn of the century. Willard Bishop, Phd and I had a discussion last week concerning the present and … Continue reading

Chasing the Customer … Today … Sears Chief on Store Closings

“…at Sears closing stores will be part of our future …” Is this the new future of retailing? See what Sears Chief, Eddie Lambert said about the future of Sears today. Sears chief: Store closings will continue, make company stronger … Tuesday that “sometimes you need to go backwards to go forwards.” … in the … Continue reading

Chasing the Customer … Who Closed My Store?

Macy’s to close 40 stores Macy’s (Click for USA Today article) will close 40 stores it was announced 9/8/2015. “Macy’s stock has been hit hard after a month of marlket volatility, with shares down a bruising 20% from the all-time high it hit in mid-July. The tumble snaps an almost seven-year winning streak as the retailer deftly navigated the … Continue reading

Chasing the Customer … Can STORY Compete With Amazon?

Jeff Bezos had an idea to sell stuff! Rachel Shechtman has an idea to sell a customer experience! Will Shechtman’s strategy be as successful as Bezos’? Has Rachel found a way to show how small can compete with big? Rachel Shechtman — is … one of the most innovative retailers / marketers / omni-channel pioneers, Internet marketing … Continue reading

Chasing the Customer … Who is Rachel Shechtman?

Rachel Shechtman — is … one of the most innovative retailers / marketers / omni-channel pioneers, Internet marketing experts, PR practitioners, customer experience creators and creative story tellers in the business today. R/L     Rachel is the founder of STORY See how Rachel tells her GOOD STORY: http://us4.campaign-archive1.com/?u=738daa7571963df9fdbf17226&id=88b34f57b7&e=3ac80d568f Elizabeth A. Harris and photo journalist Yana Paslova … Continue reading