Chasing the Customer … Tango – Ara – Google!

Tango ↔ Ara ↔ Google   Remember These 3 Names! They are about to change the game!!!   Also … remember the name Regina Dugan. She is head of Google’s Advanced Technology And Projects Lab (ATAP). Google is all about innovation. Regina Dugan and her team … well … they’re Tango and Ara. To quote Regina, … Continue reading

Chasing the Customer … Yesterday – 40 years ago

It all started in Indianapolis Yesterday, 40 years ago, a cashier at Marsh Supermarkets scanned a pack of gum and the Uniform Product Code (UPC) started its journey to becoming the standard for tracking merchandise (and just about anything else) at retail.              What’s Next?           … Continue reading

Chasing the Customer … Amazon – up a river without a paddle?

Alibaba is coming to the U.S. market. Will Amazon be up a river without a paddle? It’s Bezos vs. Ma. The Jeff and Jack show. Game on!   Check out this infographic from Phil Rist – Prosper Insights & Analytics.   To see the infographic, click here: http://marketing.prosperinsights.com/acton/fs/blocks/showLandingPage/a/6263/p/p-000d/t/page/fm/0 “According to insights highlighted in the infographic, Taobao.com (a … Continue reading

Chasing the Customer … Summer STORY

  Pair Craft Beer With Ice Cream?  ← STORY Has Another New Story → Cool STORY   It’s summer in NYC Time to be COOL!  Pair Craft Beer with Ice Cream? Why Not? If you’re 20 something and living in NYC — why not? Rachel Shechtman. the STORY teller and her team thought, ” If you were … Continue reading

Chasing the Customer … Kroger Does It Better!

 Kroger Always Looks At The Numbers! “We continue to differentiate ourselves via the joint venture we formed to create dunnhumbyUSA, a consumer insights company. Years of experience with dunnhumby have made us exponentially better at personalization and individualized rewards. By deepening our focus on our customers, we have redefined our business model and made it … Continue reading

Chasing the Customer … Has Facebook Got You Fooled? Not Yet!

Has Facebook Got You Fooled? Not yet! In a May posting, Jeff Bullas wrote an article, “Has Facebook Got You Fooled Yet? https://www.linkedin.com/today/post/article/20140505234052-28170248-why-you-should-forget-facebook  Click here and you’ll get his opinion. Read on and you’ll get mine. If you have been around marketing and advertising for a while … If you have been around marketing and … Continue reading

Chasing the Customer … 11 Main, Inc … Can Amazon Compete?

On May 5, 2014, I wrote a blog, “Chasing the Customer … Can STORY Compete with Amazon? http://wp.me/p3lbtW-96 Today, with the introduction of 11 Main,  the question might be can Amazon compete with STORY? 11 Main, Inc. If you are an independent specialty retailer, how do you compete with Neiman Marcus, Nordstrom, Macy’s or even … Continue reading

Chasing the Customer … Starbucks’ South Korean Innovation

U.S. Markets Again Bypassed in Innovation Introduction Once again U.S. consumers are bypassed in marketing innovation tests. Samsung is testing their new business phone in Russia. Starbucks is testing their new customer app in South Korea. Schultz Now Heads Marketing Innovation Team In an indication of just how important ‘Chasing the Customer’ is to Starbucks, … Continue reading