Chasing the Customer … All Clicks – No Bricks!

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Amazon & Google …

The Perfect Storm?

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CGT Magazine just posted that Amazon.com joined the top ten retailers in America at position number 9.

“For the first time since STORES Media began tornadoreporting on the Top 100 largest retailers in America, Amazon.com joined the ranks of the 10 largest companies, rising to No. 9 from 11 last year. Amazon’s domestic sales increased 27.2 percent between 2012 and 2013.” “Amazon is spreading its roots beyond its core of online retail, yet the impact this Seattle-based behemoth has had on the changing face of retail is unmistakable. Breaking into the top ten is an impressive feat that speaks to Amazon.com’s growth,” says STORES Editor Susan Reda.

x“Amazon’s rise into the top 10 is symbolic of a shift in U.S. retail towards a genuinely multi channel future,” says Kantar Retail Chief Knowledge Officer Bryan Gildenberg. “Retailers that command the Top 100 in the future will have an in-depth knowledge of their shoppers across their physical and digital touchpoints, and they’ll all have to fend off Amazon’s game changing economic and operating model”.

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