Chasing The Customer … WMX

WMX

The Walmart Exchange

 

walmart_casestudy_design_logo-1_959_487_90_c1If you are in retailing, CPG, marketing, advertising, media buying, social media, digital media, legacy media (print, radio or TV) … better click on the below link today.

 

From Friday’s AdAge:

“Walmart met recently with around 200 supplier marketing executives in part to discuss the Walmart Exchange, or WMX, which its executives bill as a digital targeting, buying and optimization platform that will bring everything from sales to social-media data to bear on spending plans for Walmart and its suppliers.”

 

My good friend and colleague Bill Bishop, Phd brought this story to my attention this afternoon.

Must do click:  http://adage.com/article/digital/walmart-buy-media-suppliers-digital-scope-grows/294079/

The strategic implications for this move are … rather large (intentional understatement on my part).

More later …

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