Chasing the Customer … Quirky

David Subsumes Goliath ?

 

Will one great American

iconic brand be replaced with another?

 

GE Logoquirky

 

It may seem a little quirky, but that probably defines American business today. Quirky, a startup company, profiled in my June 20th piece, only 55 days ago, on STORY http://wp.me/p3lbtW-bD is now making a bid to buy General Electric’s venerable appliance business.

What’s really amazing is that Quirky really is a startup company. It was founded in 2009 and has had around $80 million in invested capital. They are attempting to buy a very complex company with $8.3 billion in revenue … using borrowed money. Only in America!

The  Quirky concept is that ordinary people submit ideas for something they would like to buy someday. Quirky investigates, develops, and brings selected products to market.

Looks like Jeff Immelt is undoing everything Jack Welch put together.

GE Logo picture

Lights Out?

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: