Chasing The Customer … Retail Book Cook?

    Tesco is a multi-billion dollar retailer located in Europe. It has been over a decade since Sarbanes-Oxley was signed into law in the U.S. … but in reviewing the Tesco article in the Wall Street Journal, it is probably a good time for anyone involved in finance, accounting, marketing and trade promotion in … Continue reading

Chasing the Customer … They Change! What to do?

 McDonald’s Dilemma  Customers are Changing Faster Than Marketers Check the financial statements! Potatoes are not the only thing being ‘fried’ at McDonald’s these days. Those of you who have been following the series know that I have been talking not about business strategy or marketing strategy, but Market Strategy. What’s Market Strategy? Read on! Every … Continue reading

Chasing the Customer … Game Changer!

Game Changer! $ 155 Bn & Climbing       Jack Ma’s Alibaba Group Holding Ltd. or Alibaba will commence its pre-market debut roadshow  tomorrow, Monday, September 9, 2014. The anticipated first day of trading on the New York Stock Exchange is Friday, September 19, 2014. That could well mark the ‘game changing’ day for global eCommerce. … Continue reading