Chasing The Customer … 40 Days – Day 3

 

Chasing the Customer_Sergio Zyman

 

Marketing Communication

 

Today, the answer lies in customer-focused marketing or Integrated Marketing Communication. IMC is a key concept tool that can — in today’s diverse, media fragmented marketplace–explain the lifestyles, attitudes, media preferences, and motivations of distinct buyer groups or individuals and predict their likely buying behaviors in the future.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: