Chasing the Customer… Great to Goat?

Apple Watch Good to Goat? or  Good to Great? The results are in. Looks like Angela did do it!  It looks as though Angela Ahrendt’s new sales strategy had the right touch. According to CBS News reports, the first traunch of Apple watches sold out in the first 30 minutes. (Samsung spent a considerable amount marketing the … Continue reading

Chasing The Customer … Drucker said it … Angela did it!

Drucker Said It Angela Did It!!! “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker Angela Ahrendts just bet the bricks that the new Apple watch can do it with clicks. Will Angela prove Peter’s hypothesis? Is the Apple brand so … Continue reading

Chasing The Customer … Fusing The Real And The Virtual

Russ Klein, CEO of The AMA responded to the blog below. Thought his comments as to the direction of the AMA are relevant and directional.  “Ron there’s a great article written by a dear friend of mine, Darrell Rigby of Bain, in HBR about six months ago that addressed digital/physical fusion. It’s well done and … Continue reading

Major Metropolitan U.S. Daily For Sale … Bid $1.00

The NY Daily News, a major U.S. Daily with circulation of over 500,000, ranked in the top newspapers by circulation in the U.S., is up for sale. The bid price is $1.00! The insert on the left is yesterday’s front page. The $1.00 bid price is not an April Fools Day joke. Legacy print media is … Continue reading