Chasing The Customer … Drucker said it … Angela did it!

Drucker Said It

Angela Did It!!!


The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Angela Ahrendts just bet the bricks that the new Apple watch can do it with clicks.

Will Angela prove Peter’s hypothesis? Is the Apple brand so Iconic, the technology so awesome, the product so powerful that it breaks through the customer’s traditional need to touch, to feel, to try a product before purchasing?

What is Angela doing that might transform all of our conventional wisdom regarding the ‘path to purchase’?

To find out … read on —

Angela Dumps Bricks for Clicks?

Angela Ahrendts formerly of Burberry and now Apple’s Retail Regent — sent out the following to retail staffers … “This is a significant change in mindset, and we need your help to make it happen,”

There’s the new Apple aphorisim for shop on line … don’t line up outside our stores if you want an Apple watch.

“Gangela-ahrendts-21et in line online

The days of waiting in line and crossing fingers for a product are over for our customers. The Apple Store app and our online store make it much easier to purchase Apple Watch and the new MacBook. Customers will know exactly when and where their product arrives.

This is a significant change in mindset, and we need your help to make it happen. Tell your customers we have more availability online, and show them how easy it is to order. You’ll make their day.”

Is Omni-Channel Over?

Read more: Think it over and add your thoughts!

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