The Next Reality … Mobile Augmented Reality


New Marketing Acronymn — MAR


  • boyMAR — Mobile-Augmented Reality
  • The number of actively used MAR apps around the world will jump from 292 million this year to in excess of 2.2 billion by 2019. Tractica
  • The value of MAR and virtual reality hardware will reach $4 billion by 2018. 90% of the hardware designed will be compatible with mobile devices … including Google Cardboard and Samsung Gear VR. CCS Insight
  • Microsoft HoloLens was one of the hottest tickets at this week’s Cannes Festival.

Mobile Marketing Daily Erik Sass


MAR may re-define marketing …




 Keep Reading & Watch The Video

The new reality — is mixed reality …


A new reality — a mixed reality that combines virtual digital objects with the real world arrives within the next few months. Augmented Reality or AR is about to transform our current understanding of what we perceive, our sense of real world objects … by orders of magnitude.

The new reality, rendered in bits and bytes, will be about blending imaginary worlds that have a special relationship to reality — worlds in which we can amplify, extend, and enrich our own capacities to learn, to think, to sense, to feel, and to act.

eyeWill desktops, laptops, & tablets become artifacts? Will a flat surface replace a flat-screen TV? Will the smart phone be repurposed? Is it possible that we will no longer search the Internet,instead will the Internet search for us?  Will what today is a headset be replaced by a contact lens and an invisible ear-piece?


Assemble, Access, Act

To understand the difference between today’s reality based physical world and tomorrow’s immersive augmented mixed reality technology, take 25 minutes and 53 seconds to see what, begining in less than 6 months, the next 25 to 50 years of your life will be like. This video is not just a demonstration of technology, it is also a demonstration of application. Assemble data – Access data – Act upon insights.



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  1. […] months ago, I started a series on Virtual Reality, VR. The New Reality , The Next Reality , and The New Rx for Health Care. After you read the Financial Times article … you may want […]


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