Chasing The Customer … Change Happens

Change Happens!

Five generations—for the first time in our history— are now shopping in America’s food stores. Immigration and the ‘Connected Consumer’ are all coalescing to force change.  And … there’s lot of Change happening.

Management has Bincosno options — but to sense, to listen and to adjust.

Bill Sussman of Collective Bias, asked me to discuss a few retail trend ideas that are likely to happen as we move toward the year-end and on to 2016.

I think one of the most interesting changes taking place is the link between generations and technology. As I was putting my thoughts together to respond to Bill Sussman’s questions, my friends at Prosper Technology shared a rather interesting data insight about generational retail format preferences from their August consumer research. You’ll see the chart in the story. I think you will find it and other observations interesting.

Click: Change Happens: What’s in store for 2016?I Progressive Grocer

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