Rishad Tobaccowala Picks Echo


Echo technology changes customer communication strategies and tactics

Rishad Tobaccowala, my former colleague at Leo Burnett and now Chief Strategist at Amazon EchoPublics Groupe, according to a recent Wall Street Journal article, singled out Amazon’s Echo from all of the products at the recent CES. Now those of us who have been around Rishad know that Rishad is always prescient and usually right.

My original impressions of Echo technolgy

On November 19, 2014, I posted my first impressions to Echo. That blog was a reasonably in-depth overview of what I thought the potential of Echo was as a way of targeting connected consumers with relevant messaging and incentives. Echo and other products that are sure to be developed, show how increasingly difficult it will be for legacy media form factors to remain relevant as a marketing communication strategy. Reviewing that 2014 post today, I think it is still current and coincides with Rishad’s insights.

Rishad Tobaccowala, chief strategist at Publicis Groupe

Amazon Echo

Amazon Echo is a voice operating system, and we saw a lot of new partners plugging into the device like Pandora and even a lighting system. Amazon Echo might be the home operating system of the future. So you tell Alexa to dim the lights. Consumers can ask Alexa to play music, to order a book from Amazon or play a movie on Amazon Prime. The voice-controlled audio operating system is linked to the home and your shopping. Increasingly, marketers will have to connect to Alexa. She will become the shopping assistant. Consumers will ask: “Alexa, what is on special at Pizza Hut?” It is audio search. Wall Street Journal

Score another for the Bezos Amazon team!

bezos 2

Disclaimer: I do not know Jeff Bezos or anyone who works for Amazon. I have no stock in the company … but I do own a Kindle. 🙂




One Response to “Rishad Tobaccowala Picks Echo”
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  1. […] months ago I published a commentary, Rishad Tobaccowala Picks Echo. Last  year, I published my thoughts on the potential of Echo, not only as a consumer convenience, […]


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