Mr. Bezos … we may have a problem!

Amazon / Whole Foods vs

Aldi – Organic Products

Mr. Bezos … we may have a problem!

Amazon may have a lot of work to do to make Whole Foods Amazing!

 

Bizjournals.com

Why is he smiling?

Let’s look at some data points in the important Organic Foods retail competition…

1st … What items do people buy?
Inline image 1
2nd …are your customers likely to recommend you to others? This is critical. Whole Foods entire reputation is essentially Organic. Aldi beats them? 
Inline image 2
Then what happens if you narrow your look to 18-34 year old segment …
Inline image 3
It gets worse! Mr. Bezos … it’s tough if you are losing where you should be winning! The Amazon team has a lot of work to make Whole Foods amazing!
Note: The Prosper survey used in this insight is monthly and has over 7,500 respondents. 
Ron Lunde
 
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