Change Eluding Advertising’s ‘Mad Men’

‘December, 2017 was the 50th Anniversary of Leo’s famous speech about taking his name off the door.


Who ‘Mugged’ Macy’s

The three biggest department stores in the 1960’s – Macy’s, Hudson’s and Marshall Field’s. Macy’s is now the lone survivor…for the moment!

Amazon Go is not your Mother’s brick and mortar grocery store…anymore

For all those who thought Amazon was going to build a traditional brick and mortar store of any kind … WRONG!


Amazon Through Collaboration We Get Things Done

Ohio had every excuse to remain a ‘failed’ rust belt region. Apparently the citizens of Ohio did not want the past to be their future. Congratulations R/L


Amazon Game ON in Ohio!

You can interpret this sentence to mean that Kroger is using its very sophisticated data analytics and digital marketing capability to attract new customers. The critical question, which we will know the answer to in a few months, is ‘Can Kroger attract, hold and grow profitable customers … in the long term?’


Amazon’s $1 Billion Bet In Columbus

Setting the base line


Amazon Confrontation in Columbus … Update

Why is Amazon spending $1 billion in Columbus, Ohio?

“We can’t be a $400 billion retailer without a strong consumables business.” Jeff Bezos


It’s Not Necessary to Change … If Survival Is Not Mandatory!



Rishad Tobaccowala Picks Echo

Echo and other products that are sure to be developed, show how increasingly difficult it will be for legacy media form factors to remain relevant as a marketing communication strategy.


VR … Worth $$$ Billions

“I may have rather under-exagerated the situation.”