WHY IPG PAID $2.3B CASH FOR ACXIOM

X Published in Forbes Yesterday New Tools? New Rules!  Why Ethical Data Will Win The DAY X 1. IPG just paid $2.3 billion CASH for Acxiom. WHY? 2. The EU just passed significant personal privacy data regulations, GDPR. Billions of $ worth of fines might be levied against major American tech companies. Why? 3.  Late last … Continue reading

As Appeard in Forbes Today

3 C’s & A T When Bytes … Bite Back or  why the covert collection and manipulation of consumer data might crash your cash flow what’s next after what’s next Title a tad bit too long for the Forbe’s style book .. but if it interests you …click below. http://www.forbes.com/sites/forbesinsights/2018/06/13/when-bytes-bite-back/#1553bb4b531c    

I’m so real, I have to tell you I’m fake!

I’m so real … I have to tell you I’m Fake! Watch the Google demonstration in Click Two below … shortly after the demonstration …  ‘Google announced it will take steps to ensure that humans are not fooled when they get called by software bots that can convincingly mimic the human voice.’ Click Here for the full story! … Continue reading

Change Eluding Advertising’s ‘Mad Men’

‘December, 2017 was the 50th Anniversary of Leo’s famous speech about taking his name off the door.

Who ‘Mugged’ Macy’s

The three biggest department stores in the 1960’s – Macy’s, Hudson’s and Marshall Field’s. Macy’s is now the lone survivor…for the moment!

Amazon Go is not your Mother’s brick and mortar grocery store…anymore

For all those who thought Amazon was going to build a traditional brick and mortar store of any kind … WRONG!

Amazon Through Collaboration We Get Things Done

Ohio had every excuse to remain a ‘failed’ rust belt region. Apparently the citizens of Ohio did not want the past to be their future. Congratulations R/L

Amazon Game ON in Ohio!

You can interpret this sentence to mean that Kroger is using its very sophisticated data analytics and digital marketing capability to attract new customers. The critical question, which we will know the answer to in a few months, is ‘Can Kroger attract, hold and grow profitable customers … in the long term?’

Amazon’s $1 Billion Bet In Columbus

Setting the base line

Amazon Confrontation in Columbus … Update

Why is Amazon spending $1 billion in Columbus, Ohio?

“We can’t be a $400 billion retailer without a strong consumables business.” Jeff Bezos