Chasing the Customer… Great to Goat?

Apple Watch Good to Goat? or  Good to Great? The results are in. Looks like Angela did do it!  It looks as though Angela Ahrendt’s new sales strategy had the right touch. According to CBS News reports, the first traunch of Apple watches sold out in the first 30 minutes. (Samsung spent a considerable amount marketing the … Continue reading

Chasing the Customer … When There’s Writing On The Wall

    Adjusted … Adjusting … Clueless   UPS ♦ Apple ♦ New York Times                       Above slide from the recent Consumer Goods Technology Conference presentation by P. Berry Phd. There is no question that ecommerce is both a disruptive technology and ‘shapeshifter’. There are those that … Continue reading

Chasing the Customer … Story Has A New Story!

 The reader response to the first STORY story was very good. Thought STORY’s new theme ‘GOOD’ deserved a STORY reprise.   Good!   STORY’s  new theme asks the question, “Can a company create and profitably sell good products and at the same time contribute to the community good?” Good!  That’s the new STORY story. http://thisisstory.com/our-story/ … Continue reading