Amazon Game ON in Ohio!

You can interpret this sentence to mean that Kroger is using its very sophisticated data analytics and digital marketing capability to attract new customers. The critical question, which we will know the answer to in a few months, is ‘Can Kroger attract, hold and grow profitable customers … in the long term?’

Chasing The Customer … Kroger’s 10 Years of Empirical Success!

Nobody in the food industry has done a better job than Dave Dillon, dunnhumby and the Kroger team in defining and delivering the future of customer based retailing. Just look at the numbers! Kroger Strategy:¬†¬†people, prices, products, shopping experience, right in-store merchandise mix, right media mix, targeted promotions delivered by big data insights, retail level … Continue reading