Amazon Game ON in Ohio!

You can interpret this sentence to mean that Kroger is using its very sophisticated data analytics and digital marketing capability to attract new customers. The critical question, which we will know the answer to in a few months, is ‘Can Kroger attract, hold and grow profitable customers … in the long term?’


Amazon Confrontation in Columbus … Update

Why is Amazon spending $1 billion in Columbus, Ohio?

“We can’t be a $400 billion retailer without a strong consumables business.” Jeff Bezos

Chasing The Customer … Change Happens

Change Happens! Five generations—for the first time in our history— are now shopping in America’s food stores. Immigration and the ‘Connected Consumer’ are all coalescing to force change.  And … there’s lot of Change happening. Management has no options — but to sense, to listen and to adjust. Bill Sussman of Collective Bias, asked me to … Continue reading

Chasing the Customer … Klobbers!

 Kroger Klobbers! Data & Digital Power!! Kroger  Amazing !!!   Consider what the Kroger management team, Dave Dillon and Rodney McMullen and the Kroger employees have done. 10+ years of  ¼ / ¼ consecutive growth. Plus: Impressive growth in a challenging retail environment Revenue gains similar to Both Kroger and Amazon are growing revenue at … Continue reading

Chasing the Customer … Amazon & Google … the Perfect Storm?

  It’s Like Being Hit By A Tornado & Lightening Bolt … At The Same Time!   Google announced yesterday that it has allocated 1/2 Billion dollars to launch a same day home delivery service from assorted retailers. Amazon has announced that it intends to “… provide 50% of a household’s needs to 50% of … Continue reading

Chasing the Customer … Kroger Does It Better!

 Kroger Always Looks At The Numbers! “We continue to differentiate ourselves via the joint venture we formed to create dunnhumbyUSA, a consumer insights company. Years of experience with dunnhumby have made us exponentially better at personalization and individualized rewards. By deepening our focus on our customers, we have redefined our business model and made it … Continue reading

Chasing The Customer … Does Amazon Have Alternatives to Buying Sears?

UPDATE! Jeff Bezos has lost over $ 6 billion since January 1st.     Does Amazon Have Alternatives to Buying Sears?   My good friend Richard Essigs sent along the following: Basically it gives four reasons for Amazon to buy Sears.   Does Alibaba Change The Amazon Market Strategy? Alibaba is about to … Continue reading

Chasing the Customer … How Big Data Helped a Big Retailer Grow Bigger!

To those that question the value of Big Data or any company’s ability to use Big Data, click here: Big Data is being successfully used by many. For example, this is the story of Kroger. 40 quarters of like store growth. What is extraordinary is that most of their growth is organic. They essentially did … Continue reading

Chasing the Customer … Sears – What Went Wrong? – Organizational Culture ?

Sears Roebuck & Company What Went Wrong? The 3 C’s of Failure How we got here. Read the series:  What Went Wrong? The 3 C’s of Failure Culture Customer Change In the next installments, I will visit each of these individually. I am sure there are those of you will disagree and offer comments. … Continue reading

Chasing the Customer… Sears – Down the Up Escalator 2

Sears – Down the Up Escalator seems an appropriate metaphor. For almost a century Sears trajectory was always upward. Today was better than yesterday! Tomorrow will be better than today! Next year will be better than this year! If you worked at Sears – that’s the way it always , with unwavering certainty, worked – … Continue reading