Rishad Tobaccowala Picks Echo

Echo and other products that are sure to be developed, show how increasingly difficult it will be for legacy media form factors to remain relevant as a marketing communication strategy.

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Major Metropolitan U.S. Daily For Sale … Bid $1.00

The NY Daily News, a major U.S. Daily with circulation of over 500,000, ranked in the top newspapers by circulation in the U.S., is up for sale. The bid price is $1.00! The insert on the left is yesterday’s front page. The $1.00 bid price is not an April Fools Day joke. Legacy print media is … Continue reading

Chasing the Customer … Stop The Presses!

Leaving The Legacy …         To Don The Digital Sun Times Management Shakes the Lethargy of Legacy Media Moguls “Entrepreneurship is the belief in the ignorance of the experts!”   OK … so I am paraphrasing Richard Feynman’s famous quote,  “Science is the belief in the ignorance of the experts!” Yesterday I … Continue reading

Chasing the Customer … Once Again, They’re Moving the Cheese!

After the establishment of the Internet 40 years ago, the Mac 30 years ago and the smartphone around 12 years ago, silicon valley innovation and disruptor types were looking established, profitable industries like Legacy Media in the eye and figuring out how to replace their ‘bloated, archaic models’ — to disrupt their comfortable, fat profit margins … Continue reading

Chasing the Customer … Amazon & Google … the Perfect Storm?

  It’s Like Being Hit By A Tornado & Lightening Bolt … At The Same Time!   Google announced yesterday that it has allocated 1/2 Billion dollars to launch a same day home delivery service from assorted retailers. Amazon has announced that it intends to “… provide 50% of a household’s needs to 50% of … Continue reading

Chasing the Customer … Has Facebook Got You Fooled? Not Yet!

Has Facebook Got You Fooled? Not yet! In a May posting, Jeff Bullas wrote an article, “Has Facebook Got You Fooled Yet? https://www.linkedin.com/today/post/article/20140505234052-28170248-why-you-should-forget-facebook  Click here and you’ll get his opinion. Read on and you’ll get mine. If you have been around marketing and advertising for a while … If you have been around marketing and … Continue reading

Chasing the Customer … Sears – What Went Wrong? – Organizational Culture ?

Sears Roebuck & Company What Went Wrong? The 3 C’s of Failure How we got here. Read the series: https://rl098.wordpress.com/2014/02/05/chasing-the-customer-sears-down-the-up-escalator-3/  What Went Wrong? The 3 C’s of Failure Culture Customer Change In the next installments, I will visit each of these individually. I am sure there are those of you will disagree and offer comments. … Continue reading