Keynote Presentation for Advertising Research Foundation

The future is already here for consumer goods brands and retailers—it’s just not evenly distributed yet!


ARF @ Google

Change – if you don’t begin … at some point you will realize you began too late.

Driving CPG Growth in an Omnichannel World

The Advertising Research Foundation (ARF) will sponsor a seminar, Driving CPG Growth in an Omnichannel World on September 6, 2018 at Google’s new Chicago HQ | 320 North Morgan Street #600. At this year’s ARF SHOPPERxSCIENCE event, explore how CPG Brands and retailers can keep pace with consumers and implement winning solutions. You’ll take away the latest … Continue reading

Change Eluding Advertising’s ‘Mad Men’

‘December, 2017 was the 50th Anniversary of Leo’s famous speech about taking his name off the door.

Augment Reality? … BJÖRK It!

Augment Reality? BJÖRK It!   Is She or Isn’t She? … Kinetic Sexy Surreal      X Marketing is about to be defined as experiences The promise of digitally enabled customer experiences that are so immersive and impactful that we are on the verge of a phenomenal change in marketing, media and communication theory — not … Continue reading

Chasing The Customer … Drucker said it … Angela did it!

Drucker Said It Angela Did It!!! “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker Angela Ahrendts just bet the bricks that the new Apple watch can do it with clicks. Will Angela prove Peter’s hypothesis? Is the Apple brand so … Continue reading

Chasing The Customer … Fusing The Real And The Virtual

Russ Klein, CEO of The AMA responded to the blog below. Thought his comments as to the direction of the AMA are relevant and directional.  “Ron there’s a great article written by a dear friend of mine, Darrell Rigby of Bain, in HBR about six months ago that addressed digital/physical fusion. It’s well done and … Continue reading

Chasing the Customer … A Week of Drucker

Chasing the Customer … Has Facebook Got You Fooled? Not Yet!

Has Facebook Got You Fooled? Not yet! In a May posting, Jeff Bullas wrote an article, “Has Facebook Got You Fooled Yet?  Click here and you’ll get his opinion. Read on and you’ll get mine. If you have been around marketing and advertising for a while … If you have been around marketing and … Continue reading

The Zettabyte Multiverse … What Carver Mead Said

As we move into the intricacies of the Zettabyte Multiverse, we are learning something new — somethings that are not in our historic frame of reference — remember the following:    “Listen to the technology; find out what it is telling you.” Carver Mead  Caltech   A Process It’s all about varying the variables: Immersion – learning … Continue reading