It’s Not Necessary to Change … If Survival Is Not Mandatory!

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Chasing the Customer … They Change! What to do?

¬†McDonald’s Dilemma ¬†Customers are Changing Faster Than Marketers Check the financial statements! Potatoes are not the only thing being ‘fried’ at McDonald’s these days. Those of you who have been following the series know that I have been talking not about business strategy or marketing strategy, but Market Strategy. What’s Market Strategy? Read on! Every … Continue reading