The Next Reality … Mobile Augmented Reality

X New Marketing Acronymn — MAR X MAR — Mobile-Augmented Reality The number of actively used MAR apps around the world will jump from 292 million this year to in excess of 2.2 billion by 2019. Tractica The value of MAR and virtual reality hardware will reach $4 billion by 2018. 90% of the hardware designed will … Continue reading

Understanding Augmented … The New Reality Is Mixed Reality

X The new reality — is mixed reality … X A new reality — a mixed reality that combines virtual digital objects with the real world arrives within the next few months. Augmented Reality or AR is about to transform our current understanding of what we perceive, our sense of real world objects … by orders of … Continue reading

Augment Reality? … BJÖRK It!

Augment Reality? BJÖRK It!   Is She or Isn’t She? … Kinetic Sexy Surreal      X Marketing is about to be defined as experiences The promise of digitally enabled customer experiences that are so immersive and impactful that we are on the verge of a phenomenal change in marketing, media and communication theory — not … Continue reading

Chasing the Customer … Sears – What Went Wrong? – Organizational Culture ?

Sears Roebuck & Company What Went Wrong? The 3 C’s of Failure How we got here. Read the series:  What Went Wrong? The 3 C’s of Failure Culture Customer Change In the next installments, I will visit each of these individually. I am sure there are those of you will disagree and offer comments. … Continue reading