Chasing The Customer … OMG … TV TOO?

Posted by rl098r1943l43texas on July 23, 2014 · 2 Comments 

  ‘TV won’t get the job done’ Honda exec. Further evidence of the the inexorable shift of Ad dollar spending to the ‘connected consumer’s’ media of choice … Digital. The media spend shift is not limited to print.   Must See TV — To No See TV?   Up Front Dump?   “Television’s upfront market will … Continue reading →

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