Chasing the Customer … 40 Days – Day 9


Chasing The Customer … 40 Days – Day 8


Chasing The Customer … 40 Days – Day 3

    Marketing Communication   Today, the answer lies in customer-focused marketing or Integrated Marketing Communication. IMC is a key concept tool that can — in today’s diverse, media fragmented marketplace–explain the lifestyles, attitudes, media preferences, and motivations of distinct buyer groups or individuals and predict their likely buying behaviors in the future.