Chasing The Customer … Apple’s Sun Tzu Strategy

Posted by rl098r1943l43texas on September 25, 2015 · Leave a Comment 

Apple’s Sun Tzu Stategy Supreme excellence consists in breaking the enemy’s resistance without fighting. Sun Tzu Steve Jobs was a master strategist. Simply put, he changed things. Apparently, the Jobs spirit still persists at Apple. Faced with the introduction of an improved but not breakthrough iPhone, yet the necessity to ramp sales, Apple management offered … Continue reading →

Filed under Customer Data Marketing · Tagged with , , ,