Chasing the Customer … Quirky

David Subsumes Goliath ?   Will one great American iconic brand be replaced with another?     It may seem a little quirky, but that probably defines American business today. Quirky, a startup company, profiled in my June 20th piece, only 55 days ago, on STORY is now making a bid to buy General Electric’s venerable … Continue reading

Apple Pie and Christine Ah … an American Story

A friend of mine called last year and wondered if I would help him launch a startup company that would sell an American iconic product – Pop Corn – in Viet Nam and Thailand.  Go figure! That project is about to launch. As part of our marketing platform we had the opportunity to engage with … Continue reading

Chasing the Customer … Schumpeter’s Gale

Schumpeter’s Gale The Winds of Change P&G Cuts 1/2 Brands   “Creative destruction describes the “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Joseph Schumpeter  Intense competitive and turbulent economic conditions have forced managements to re-examine every aspect of their strategies … Continue reading