Chasing the Customer … Quirky

Posted by rl098r1943l43texas on August 14, 2014 · Leave a Comment 

David Subsumes Goliath ?   Will one great American iconic brand be replaced with another?     It may seem a little quirky, but that probably defines American business today. Quirky, a startup company, profiled in my June 20th piece, only 55 days ago, on STORY http://wp.me/p3lbtW-bD is now making a bid to buy General Electric’s venerable … Continue reading →

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Apple Pie and Christine Ah … an American Story

Posted by rl098r1943l43texas on August 8, 2014 · Leave a Comment 

A friend of mine called last year and wondered if I would help him launch a startup company that would sell an American iconic product – Pop Corn – in Viet Nam and Thailand.  Go figure! That project is about to launch. As part of our marketing platform we had the opportunity to engage with … Continue reading →

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Chasing the Customer … Schumpeter’s Gale

Posted by rl098r1943l43texas on August 3, 2014 · 2 Comments 

Schumpeter’s Gale The Winds of Change P&G Cuts 1/2 Brands   “Creative destruction describes the “process of industrial mutation that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.” Joseph Schumpeter  Intense competitive and turbulent economic conditions have forced managements to re-examine every aspect of their strategies … Continue reading →

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