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Rishad Tobaccowala Picks Echo

Echo and other products that are sure to be developed, show how increasingly difficult it will be for legacy media form factors to remain relevant as a marketing communication strategy.


Star Wars

The Star Wars marketing machine creates… a new interactive fan experience

Chasing The Customer … Change Happens

Change Happens! Five generations—for the first time in our history— are now shopping in America’s food stores. Immigration and the ‘Connected Consumer’ are all coalescing to force change.  And … there’s lot of Change happening. Management has no options — but to sense, to listen and to adjust. Bill Sussman of Collective Bias, asked me to … Continue reading

Chasing The Customer … Apple’s Sun Tzu Strategy

Apple’s Sun Tzu Stategy Supreme excellence consists in breaking the enemy’s resistance without fighting. Sun Tzu Steve Jobs was a master strategist. Simply put, he changed things. Apparently, the Jobs spirit still persists at Apple. Faced with the introduction of an improved but not breakthrough iPhone, yet the necessity to ramp sales, Apple management offered … Continue reading


Jack Lew … No Clue? Follow up 9/1/2015

Dueling Opinions X Jack Lew … No Clue? Lew 0  –  Edwards 1 X Oops … A Clueless Jack Lew? Dateline 9/1/2015 “As far as Augusts go, this has been the worst in nearly two decades for the Dow Jones Industrial Average. The month of August can be pretty rough for stock investors. But this … Continue reading

$¥ China … Riding With The Elephant ¥$

The global financial impact of the Chinese economy meltdown … explained in 40 words. X x “As economists in Beijing are fond of saying, China is like an elephant riding a bicycle. If it slows down, it could fall off, and then the earth might quake” (James Kynge, China Shakes the World, 2007).  (John Lund/Getty Images)

Brusing, Thrilling Workplace … Amazon

Front Page Story – The New York Times ran the following headline Sunday: X Amazon’s Brusing Thrilling Work Place X x With leads like … ” I would see people practically combust.”, “Nearly every person I worked with, I saw cry at their desk.” or “Giant retailer tests how far it can push white-collar staff.” … Ok … Continue reading

‘Amazon’s Bruising, Thrilling Workplace’

The New York Times front page story today: x   ‘Giant Retailer Tests How Far It Can Push White-Collar Staff’ x It’s a rather interesting storyline. I guess the point is: X Working for Amazon is … Not for the Feint of Heart X or … What if top performers should stay and old line management … Continue reading

Amazon’s Bezos Beats Bricks

Bezos understands that there is no mass market, rather there are markets of mass niches — and Amazon figures out ways to serve them better than anyone else can serve them.


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