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Chasing the Customer… Great to Goat?

Apple Watch Good to Goat? or  Good to Great? The results are in. Looks like Angela did do it!  It looks as though Angela Ahrendt’s new sales strategy had the right touch. According to CBS News reports, the first traunch of Apple watches sold out in the first 30 minutes. (Samsung spent a considerable amount marketing the … Continue reading

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Chasing The Customer … Drucker said it … Angela did it!

Drucker Said It Angela Did It!!! “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ Peter Drucker Angela Ahrendts just bet the bricks that the new Apple watch can do it with clicks. Will Angela prove Peter’s hypothesis? Is the Apple brand so … Continue reading

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Chasing The Customer … Fusing The Real And The Virtual

Russ Klein, CEO of The AMA responded to the blog below. Thought his comments as to the direction of the AMA are relevant and directional.  “Ron there’s a great article written by a dear friend of mine, Darrell Rigby of Bain, in HBR about six months ago that addressed digital/physical fusion. It’s well done and … Continue reading

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Major Metropolitan U.S. Daily For Sale … Bid $1.00

The NY Daily News, a major U.S. Daily with circulation of over 500,000, ranked in the top newspapers by circulation in the U.S., is up for sale. The bid price is $1.00! The insert on the left is yesterday’s front page. The $1.00 bid price is not an April Fools Day joke. Legacy print media is … Continue reading

Why Top Performers Get Axed? An Alternate Viewpoint

Puzzle Revisited On July 20th, 2014, I wrote a blog titled ‘Puzzle’. Thought it might be a good time to revisit. According to Peter Drucker, change leaders should focus on exploiting new opportunities vigorously, but there is a natural bias in any organization towards continuity. For instance, when new and innovative services, products or processes have … Continue reading

Retailing … The Next What’s Next!

The Next What’s Next!   Technolgy is changing just about everything!  Well … that’s a cliche that’s almost stupid sounding these days. Then along comes Jet.com. Marc Lore is about ready to start a new chapter in the customer / retail experience. Investor’s are betting $220 million that Marc Lore is right. That’s a lot of … Continue reading

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Redrawing Marketing’s Maps – An EIM Strategy

The Compelling Case for an Enterprise Information Management Strategy   The National Retail Federation, NRF, starts the ‘big show’ this Saturday, January 10th and runs through Wednesday, January 14th. The Consumer Electronic Show, CES, is in Las Vegas this week. Virtually every electronic item at the show is connected to the Internet, Smartphone or both, … Continue reading

Update … Bricks and Apps … Redrawing Marketing’s Maps

UPDATE     Bricks & Apps Redrawing Marketing’s Maps   Yesterday, I published Bricks & Apps – Redrawing Marketing’s Maps. The discussion centered on retailing and the extraordinary complexities that face merchants in the era of over-capacity and connected consumers. Breaking News 01/07/2014 Holiday Season Retail Sales – by APT Index numbers: The nationwide APT … Continue reading

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Bricks and APP’s — Redrawing Marketing’s Maps

  The End of HIPPO?   Bricks & Apps Redrawing Marketing’s Maps   The National Retail Federation, NRF, starts the ‘big show’ this Saturday, January 10th and runs through Wednesday, January 14th. The Consumer Electronic Show, CES, is in Las Vegas this week. Virtually every electronic item at the show is connected to the Internet, … Continue reading

Chasing The Customer … Happy New Year

HELLO 2015! Chasing the Customer was read in 44 countries last year, according to the statistical wizards at Word Press! Thank you all of you who took the time to read and comment on my meanderings. Never thought anything I would think or write about might be ‘internationalized’. Undoubtedly my high school language arts teacher, … Continue reading

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