Chasing The Customer … Not The Competition _ Update

Overall Retail Sales Results for November 2013

Johnson Redbook Sales Index reports that sales of the largest U.S. retail chains decreased 0.2% in November 2013, compared to October 2013.

All day tomorrow, I will be updating November stats including Thanksgiving Day, Black Friday, Cyber Monday.

If you haven’t read Chasing The Customer … Not the Competition, these stats will give new impetus to the need to understand the phenomenal changes happening at the retail and brand level … driven by consumer adoption of technology and the availability of Big Data.


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