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A compendium of disparate topics, ideas and opinions

Chasing the Customer … Klobbers!

Posted by rl098r1943l43texas on July 13, 2014 · Leave a Comment

Kroger Klobbers! Data & Digital Power!! Kroger Amazing !!! Consider what the Kroger management team, Dave Dillon and Rodney McMullen and the Kroger employees have done. 10+ years of ¼ / ¼ consecutive growth. Plus: Impressive growth in a challenging retail environment Revenue gains similar to Amazon.com Both Kroger and Amazon are growing revenue at … Continue reading →

Filed under Customer Data Marketing · Tagged with Aldi, amazon Prime, Apple, Apple's app store, Chasing The Customer, CJM, Communication Strategy, consumer centric marketing, CRM, Customer Journey Management, Data, Dave Dillon, Delhaize, digital, digital force, digital marketing, Digital Power, dunnhumby, e-commerce, Facebook, Google, HomeShop, Kroger, loyalty, mass media, mobile commerce daily, Netflix, personalized coupons, Placed, Rodney McMullen, ROE, ROI, S&P 500, Safeway, smart-phone, Smartphones, SuperValu, targeted digital marketing strategy, Walmart, Walmart to Go, Whole Foods

Chasing the Customer … Has Facebook Got You Fooled? Not Yet!

Posted by rl098r1943l43texas on June 16, 2014 · Leave a Comment

Has Facebook Got You Fooled? Not yet! In a May posting, Jeff Bullas wrote an article, “Has Facebook Got You Fooled Yet? https://www.linkedin.com/today/post/article/20140505234052-28170248-why-you-should-forget-facebook Click here and you’ll get his opinion. Read on and you’ll get mine. If you have been around marketing and advertising for a while … If you have been around marketing and … Continue reading →

Filed under Customer Data Marketing · Tagged with advertising, Bubble Town, CEO, CFO, data scientists, Dopplr, e-commerce, e-marketing, Entourage, Facebook, facebook advertising, Flicker, iLike, Jeff Bullas, legacy media, Mark Zuckerberg, marketing, marketing and advertising, Marketing Communication, Marketing Return on Investment, marketing spend, MROI, purchase funnel, Social Media, Text Twirl, Twitter

Ron Lunde … POTPOURRI

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Chasing the Customer … Klobbers!

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