Posted by rl098r1943l43texas on January 21, 2018 · Leave a Comment
‘December, 2017 was the 50th Anniversary of Leo’s famous speech about taking his name off the door.
Filed under Creative Destruction, Customer Data Marketing · Tagged with advertising, business, Content, Digital Revolutionh, Disruption, innovation, Leo Burnett, Mad Menm, marketing, technology, Wall Street Journal
Posted by rl098r1943l43texas on February 19, 2017 · Leave a Comment
If you want the metaphor that describes the impact of “creative destruction’ …
Filed under Creative Destruction · Tagged with AI, Airbnb, Artificial Intelligence, Bern, Creative Destruction, Google, Herb Sorensen, Jeff Bezos, Leo Burnett, Maarten Albarda, Mark Zuckerberg, Musk, Page, Sand Pebbles, Steve McQueen, William Holden
Posted by rl098r1943l43texas on January 14, 2016 · 1 Comment
Echo and other products that are sure to be developed, show how increasingly difficult it will be for legacy media form factors to remain relevant as a marketing communication strategy.
Posted by rl098r1943l43texas on December 8, 2013 · 1 Comment
Were retail openings on Thanksgiving day a good idea or simply a shift in cadence – the days and times customers actually hit the stores? Are the lackluster numbers simply customer economic malaise – better luck next year? But is there also a fundamental shift going on as to how customers buy the products they … Continue reading →
Filed under Uncategorized · Tagged with advertising, Amazon, Big data, Black Friday, Chasing The Customer, Communication, Communication Strategy, Costco, Customer relationship management, Cyber Monday, IBM, Leo Burnett, marketing, National Retail Federation, Nordstrom, ShopperTrak, Thanksgiving, Thursday, Walmart
Posted by rl098r1943l43texas on November 30, 2013 · 5 Comments
“Data is becoming the new raw material of business and economic input almost on par with capital and labor.” The Economist Feb 25, 2013 Many think the competitive issue facing brands and retailers is about continuously tracking competitors. Many others think the great challenge to modern day retailing is between bricks or clicks, the physical … Continue reading →
Filed under Customer Data Marketing · Tagged with Amazon, Amazon.com, benchmark strategies, Big data, Chasing The Customer, Communication, Communication Strategy, Customer Experience, Customer Intelligence, Customer Recognition, Customer relationship management, Dr. Priscilla Berry, iPhone, Kroger, Leo Burnett, Neil Ashe, Nordstrom, Pricing Models, Richard Dalzell, Social Media, Tesco, Walmart
Ron Lunde ... POTPOURRI 