It’s His Rice Bowl

If you want the metaphor that describes the impact of “creative destruction’ …

Rishad Tobaccowala Picks Echo

Echo and other products that are sure to be developed, show how increasingly difficult it will be for legacy media form factors to remain relevant as a marketing communication strategy.

Chasing the Customer … 40 Days – Day 6

Chasing the Customer … Not the Competition _ Update 3

Were retail openings on Thanksgiving day a good idea or simply a shift in cadence – the days and times customers actually hit the stores? Are the lackluster numbers simply customer economic malaise  – better luck next year? But  is there also a fundamental shift going on as to how customers buy the products they … Continue reading

Chasing The Customer … Not The Competition!

“Data is becoming the new raw material of business and economic input almost on par with capital and labor.”  The Economist Feb 25, 2013 Many think the competitive issue facing brands and retailers is about continuously tracking competitors. Many others think the great challenge to modern day retailing is between bricks or clicks, the physical … Continue reading